iPresso Marketing AutomationTOOLS HUB

01 / MARKETING AUTOMATION ASSESSMENT

Could MA help your business?
Start with your organisation.

9 questions. Two separate scores: potential and readiness. Plus three industry-specific workflows and a suggested way to get started.

9. Which channels can you use to reach your audience?

How is the score calculated?

Potential: database size (5/13/20/26/30 points), automation gap (25/22/14/7), goal (23/24/25/25) and channels (0/10/15/20, up to 20). Bands: under 40 — low; 40–64 — moderate; 65 and above — high.

Readiness: communication basis (0/15/30), data setup (5/18/30), team time (5/9/15/20) and tool experience (0/7/14/20). Bands: under 35 — low; 35–59 — partial; 60 and above — high. Industry guides recommendations and does not automatically reduce the score.

Workflow recommendations depend on industry, sales model and goal. If the basis for communication is unclear, verify it first. These are advisory rules, not a scientific predictor of outcomes. Updated: 21 October 2026.

Does a high score guarantee results?

No. Validate data quality, available resources and the economics of a pilot. The result is neither a commercial offer nor an audit.